RelationShift: Revolutionary Fundraising by Michael Bassoff
My rating: 5 of 5 stars
During the 1990s I was Library Director at the Jacob Edwards Library in Southbridge, Massachusetts. The Board of Trustees and I needed to raise hundreds of thousands of dollars locally to match a potential grant to renovate and expand the library building. We recruited a consultant, not to “get the money for us,” but to coach us in how to approach local business leaders and private donors. We all felt, “I don’t know how to ask people for money, and I am not comfortable asking.” We learned that the secret is to view our quest not as begging but as sharing “an opportunity to be part of something big and important and worthy.” The expanded and renovated library was all we could have hoped for. In this book one of my favorite authors, Steve Chandler, and Michael Bassoff, go beyond that simple insight and show how to create a legion of supporters for the worthy mission you wish to promote. Short, to the point, and powerful. (Posted today but read long ago.)
View all my reviews >>
My rating: 5 of 5 stars
During the 1990s I was Library Director at the Jacob Edwards Library in Southbridge, Massachusetts. The Board of Trustees and I needed to raise hundreds of thousands of dollars locally to match a potential grant to renovate and expand the library building. We recruited a consultant, not to “get the money for us,” but to coach us in how to approach local business leaders and private donors. We all felt, “I don’t know how to ask people for money, and I am not comfortable asking.” We learned that the secret is to view our quest not as begging but as sharing “an opportunity to be part of something big and important and worthy.” The expanded and renovated library was all we could have hoped for. In this book one of my favorite authors, Steve Chandler, and Michael Bassoff, go beyond that simple insight and show how to create a legion of supporters for the worthy mission you wish to promote. Short, to the point, and powerful. (Posted today but read long ago.)
View all my reviews >>
No comments:
Post a Comment