Secret Formulas of the Wizard of Ads by Roy H. Williams
My rating: 4 of 5 stars
H. R. Williams reviews a book by R. H. Williams - no relative as far as I know. I stumbled across this fascinating book at the Pearle L. Crawford Memorial Library in Dudley, Massachusetts. I was Library Director there 25 years ago when it was in a much smaller building. The cover art and graphics caught my eye and a quick scan of a few pages enticed me to bring it home. I returned it to the library today after getting my own copy so I can read it at my leisure. It is one of those books that is easy to read, with a captivating style, yet so densely packed with concepts that I prefer to take it in small doses to be savored and (hopefully) remembered. Here is a wonderful quote from page 44, Chapter 18, Living with Tarzan in the Jungle, "Though our 100 million sensory receptors enable us to see, hear, feel, taste, and smell the real world, our 10,000 billion brain synapses allow us to relate new data to stored memories and ideas - to experience things that never happened... We are much better equipped for experiences that are contained fully in the mind. We have lived with Tarzan in the jungle, journeyed beneath the sea with Captain Nemo, been stranded on an island with Robinson Crusoe, and sailed with a peg-legged man named Ahab as he pursued a great white whale."
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